Web Design & Development Details

Navigation

The website design should be easy to navigate and the menu items should easily accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be.

Visual Design

People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor - and potential customer - and let them know that your website - and business (by proxy) - is trustworthy and professional.

Content

This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise.

Web Friendly

No matter how informative, beautiful, and easy to use your website design is, it's useless unless it's web-friendly. It is important that your web designers know the keys to making your website work on all the major browsers, and that they utilize meta tags, alt tags, are fully versed in SEO (Search Engine Optimization). Many factors effect your search engine placement and visual appearance of your site, so make sure your web designers know their stuff.

Interaction

A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as influences them to contact you. This is called 'conversion', and is probably your website's ultimate goal. Again, there is a fine line between ʻinteractionʼ and ʻannoyanceʼ, so the level of interac- tion should never outweigh the benefit.

Information Accessibility

Not all visitors to your website are interested in, or have the time to peruse the entire site. They may need to access only a phone number or address, or just a certain bit of info. For this reason itʼs important to place key information in plain site, in an area thatʼs easily accessible.

Intuitiveness

A great website anticipates what your visitor is thinking and caters directly to their needs, and has elements arranged in a way that makes sense. If a visitor is searching for one of your products or services on a search engine or directory where your site is listed, it's important that your website have a landing page that is directly relevant to what they searched for rather than forcing them to filter through all of your information.

Branding

Your website should be a direct reflection of your business and your brand. Your visitor should immediately make a visual connection between your logo, print material, and brick-and-mortar location.

Turnaround Time

The number one complaint of website design customers is the time it takes to get the site up and running. Unfortunately, a firm that takes unusually long to complete your website is par for the course.

Conversion

Your website can be the most important client generator your business can have, and must place the primary emphasis on bringing in new clients and making additional services available to existing clients through increased awareness of all the services you offer.

Web Design vs. Web Development: Similarities

They both need to be well-versed in HTML, CSS, and JavaScript, and they need to be able to create beautiful, user-friendly websites. They use a variety of software and tools to achieve their goals, including Adobe Photoshop, Adobe Dreamweaver, and Google Sketchup.

Web Design vs. Web Development: Differences

Web designers make sure the site looks clear and clean-cut and that customers instinctively know how to interact with it. They are sometimes referred to as user experience, or “UX,” designers.

Web development focuses on the behind-the-scenes programming that makes a website work.